What Big Tech means for the future of the Creator Economy — Issue #75

Big tech and obvious competitors like TikTok aren’t alone in their chase for Creators.

Snapchat, for example, is emerging as a dark horse in terms of innovation and content creator tools. Beyond its innovation in content tools and features — it pioneered AR lenses and Stories. Snap’s also beginning to dole out wads of cash to its creators.

After launching its own TikTok competitor, Spotlight, in November, it’s since been paying $1M daily to its top video creators and has given out more…